Founded on auction theory, research and practice, The Home Auction & Realty Group employs the latest marketing techniques designed to result in the prompt sale and closing of real estate. In fact, correctly designed auctions are the most market efficient way of selling and buying real estate.
By contrast, ordinary brokerages subscribe to marketing property in a “top-down” manner: list the property for untold months, then start reducing the price until a buyer makes an offer. Ask yourself how many listing signs you’ve seen in your neighborhood over the last 12 months, and you’ll understand the inefficiencies the usual system perpetuates.
The routine being used needs updating. Professors of economics concur: auctions present the best and quickest mechanism for letting the marketplace speak for itself. We’re happy to share our knowledge and research with you personally, so just give us a call.
National statistics show that for the fourth consecutive year, auction industry sales have grown significantly from $195.3 billion in 2002 to $257.2 billion in 2006. If that trend continues throughout 2007, live auction industry revenues will reach $264.8 billion.
The fastest growing auction specialties are all related to real estate. From 2003 to 2006, residential real estate is the fastest growing sector, growing in revenue at an astounding 39.2%! That revenue increase is attributable to consumers’ increased awareness and acceptance of the auction method of marketing and selling real estate.
The properties we represent are owned by sellers motivated to let the marketplace speak. They are not foreclosures or “short sales” but rather are sellers who simply want to move their property within a well-defined timeframe. Like us, they know that buyers want a good value, defined by the expectations and participation of other similarly situated buyers.
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We thank you for visiting us, and encourage you to experience our clients’ properties during one of our limited Home Auction Previews soon. Don’t be surprised if you’re greeted with the sounds of laughter from the neighbors in the kitchen, or by the smell of fresh-baked cookies in the oven, or see a professional chef conducting BBQ classes on the outdoor grill when you come over! |
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